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So, how do you decide on what you should create videos about? To create consistently, you need to have clarity on what you want to talk about. If you’re a brand or business, you may want to start by answering question 2 since your content will primarily be centered around your audience and will have to serve their interests.Īssuming that the end goal of your content is to get more people to discover you, the key is to create gold-standard videos consistently. This question is mostly aimed at individual creators who are looking to share their work or passion.
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Let’s start by answering these 4 questions: While you can create a video about anything under the sun, it is important to understand what you bring to the topic and how it is different from everything that is already out there. Building blocks of making a good video A. Here’s what the plan of action looks like:ġ.
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You can dive straight into one of these sections or simply read along to start with the building blocks of how to make a good video. Not just that but we’ve also dedicated sections to the two most frequent categories of videos for businesses- YouTube videos and instructional videos. In this blog, we break down the exact steps you can follow to get started with video content for your business. Įven then, many businesses struggle to create videos to engage with their audience, and one of the biggest reasons for this is the myth that creating a video is expensive, time consuming and effort-intensive. It is no wonder that more content is being uploaded in 30 days than what major television networks in the US have created in the past 30 years. Sarika from InVideo Clock Icon Last Updated on: November 30, 2021ĭid you know that viewers retain 95% of a message when they watch it in a video as compared to only 10% when reading it in text?